How Emirates Employed Translation to Promote Positive Political Correctness

         Language is one of the main pillars of human civilization, since it is the common communication medium. Yet, language is not only used for communication. It rather expresses our thoughts and beliefs, and even more shapes them. While choosing certain words represents the surface level of communication to deliver specific meanings, there are […]

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Error Severity Categorization in Translation Quality Assessment

      The process of Translation Quality Assessment (TQA) is a sophisticated and multifactor process which represents vital step in the bigger process of localization and translation. TQA is the process that guarantees the delivery of a final target text with a satisfactory benchmark of quality. One main factor in the process of TQA is

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Machine Translation & Post-editing, is it the End of Human Translation?!

          Being one of the main revelations of artificial intelligence (AI), Machine translation (MT) significantly dominated the scenery of translation services in the recent years. This fact has had a lot of impacts on the field of language services which we need to reflect on, but we firstly need to introduce

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Variation of Arabic dialects, a major challenge in localization and e-commerce translation

  As a Semitic language that belongs to the Afro-Asian language family, Arabic is considered as one of the richest and most complex languages of the world. Arabic is one of the six official languages of the United Nations, since it’s spoken by over 400 million people around the world, while being the official language

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Translating vs Translation, Taming the Old Jaguar

      Translation is one of the oldest human practices ever known since early history. It is a cornerstone in humanities; being the main bridge of communication and knowledge transfer between different nations and civilizations. Throughout history, rising civilizations effectively used translation as a gate towards glory. Greeks learning from Ancient Egyptians, Europeans learning from Muslims,

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